Understanding TikTok's Monetization and Advertising Policies/Guidelines in 2025
"In 2025, TikTok has rapidly transformed from a platform for posting humorous videos to a digital marketing powerhouse. With more than 1 billion users active worldwide, Creators and businesses harness its users and audience to have income opportunities and market products. To monetize from TikTok is one thing, but it's not simply creating a viral video, it relies on how well you think you understand TikTok monetization policies as well as advertisement policies, and staying updated with the policies.
In 2025, there are many ways for Creators to monetize content on TikTok .
• TikTok Creator Fund
Eligible creators receive payments from TikTok's Creator Fund based on their performance, engagement, and views. To qualify, users must meet the following criteria:
• Be at least 18 years-old
• Have at least 10,000 followers
• Have a minimum of 100,000 video views in the prior 30 days
• Reside in a qualifying country
• Abide by TikTok's Community Guidelines and Terms of Service .
• TikTok Creativity Program Beta
This is a new version of the Creator Fund that gives users the potential to earn money for long-form videos (over 1 minute). TikTok will incentivize creators who produce quality and original content.
• TikTok LIVE Gifts
Creators can earn money when going live on TikTok when followers purchase and send them virtual gifts that can be turned into real money. To earn gifts from followers, they must be at least 18 years old and have at least 1,000 followers.
• TikTok Shop & Affiliate Marketing
Creators are able to promote and sell products on TikTok directly from TikTok Shop, or promote and use affiliate links; and in each sale generated, they earn commission. This is one of the most profitable ways to monetize content in 2025.
• Brand Partnerships, and Sponsored Content
Many brands work with TikTok Influencers to promote their goods. These sponsorship contracts are often settled directly and settled using TikTok's Creator Marketplace. The Creator Marketplace assists businesses in connecting with the influencers they need based on their audience and the types of content they produce.
TikTok Advertising polices
TikTok has advertising policies to keep the platform safe and trustworthy, and if you're advertising, either for your own content or working on behalf of brands as a creator, it is important to comply with their policies:
• Authenticity and Truthfulness in content
• All advertising must be true and not misleading
• For sponsored content you must disclose using the hashtags #Ad or #Sponsored
• You may not use false testimonies and exaggerate claims
• Restricted and Prohibited Products
• TikTok prohibits advertising for:
• Alcohol and tobacco (most areas)
• Drugs and other drug paraphernalia
• Weapons and explosives
• Adult materials or services
• Activities related to gambling or betting (without licensing)
• Targeting or Privacy Standards
• Ads may not target individuals under the age of 18 for adult-oriented products.
• Advertisers may not collect personal data without consent.
• Compliance with Community Guidelines
All ads and monetized content must comply with TikTok's Community Guidelines. Content that promotes hate speech, violence, nudity, or misinformation is not eligible for monetization, may be removed, or will result in an account ban.
Conclution
TikTok provides lots of monetization opportunities for creators, but it's equally important for creators to think about creativity, compliance, so they can continue to grow their revenue stream if they actually monetize the content they create (whether through the Creator Fund, during live, through affiliate marketing or branded deals) and remain compliant with TikTok's advertising policies and guidelines. TikTok is rapidly expanding and by 2025, creators will have the ability to achieve both monetary success and creativity if they align with TikTok values and guidelines.
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