How to Make Money on TikTok - Claudia a Marketing Strategist Shares Her Tips
In today's digital economy, TikTok has changed from just an entertainment platform to a legituae income generator for creators, influencers, and businesses. If you have built up a following or are just beginning to grow your TikTok account, monetizing your account could be your next smart move.
We spoke with Claudia, an experienced Marketing Strategist, who provided some strategies that can help you start to monetize your account. Here's her expert advice on how you can do that.
1. Sign Up For The TikTok Creator Fund
According to Claudia, “The Creator Fund is the first, most direct way TikTok compensates you for your content.” To participate, you need to:
Be 18+ years old
Have 10,000+ followers
Have 100,000 video views in the past 30 days
Reside in a country that participates
Again, don't expect to make much, if anything, initially, but it's a good way for new creators to earn passive income on their videos.
2. Use Affiliate Marketing
Claudio states that affiliate marketing is one of the easiest methods to scale income on TikTok. Here’s how:
Join affiliate programs (Amazon Associates, ClickBank, TikTok Shop, etc.)
Create content around the product you wish to share
Include your affiliate link in your bio or comments
“When you are recommending products that fit your niche, you will have a much higher chance your audience will purchase—and you get paid a commission,” says Claudia.
3. Partner with Brands for Sponsorships
Brand deals are the second-highest revenue source for TikTokers. Claudia recommends:
Developing a niche account (beauty, tech, fitness, etc.)
Reaching out to brands directly via email and/or services like Collabstr or AspireIQ
Creating a media kit that shows the audience stats, your engagement rate and what you can provide
“Some brands will even pay if you have 5,000 engaged followers, if their audience fits their brand,” says Claudia.
4. Sell Your Own Products, Services
“You don't have to wait for sponsors—be your own brand,” Claudia says, as you can:
Sell digital products (eBooks, courses, presets)
Sell physical merch (shirts, skincare, etc.)
Promote your coaching, consulting or freelance services
Have them use a link in your bio, or a Linktree to get to your store or booking page.
5. Go Live and Accept Gifts
TikTok LIVE allows fans to send you virtual gifts that you can then redeem for cash. Claudia suggests:
Going live regularly
Engaging with customers in real-time
Creating Q&As, tutorials or giveaways.
“Live streams create trust and loyalty, and improve your chances of getting gifts,” says Claudia.
6. Use TikTok Shop
TikTok Shop is the built-in ecommerce platform for TikTok that allows you to:
Apply as a creator affiliate and earn a commission
Listed your own products for sale directly with TikTok
Promote using short, creative product videos
“This is what the future of social selling looks like. TikTok is bringing a level of fun and ease to online shopping that has never been seen before,” Claudia shared.
7. Cross-Promote Your Other Platforms
Don't put all your eggs in one basket! Claudia encourages you to promote your:
YouTube channel
Instagram account
Blog or email list
This way you are diversifying your income and have access to your audience, regardless of algorithms.
Final Tips from Claudia:
"Focus on trust, not followers, and monetization will follow when your audience trusts you... Be consistent, be real and treat TikTok like the business it is."
Conclusion
Monetizing your TikTok account comes down to strategy, consistency, and creativity however, regardless of whether you're just getting started or you have thousands of followers there are many opportunities to monetize your content. With the help of professional's such as Claudia you can transform your passion into profit while also forming a sustainable TikTok brand.
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