Blunders That Are Destroying Your Reach on TikTok
TikTok's algorithm will be your best friend or your worst friend. If content you expected to generate views and engagement is not, you may be making one or more mistakes that are sabotaging your reach. The following are the most common mistakes made by TikTok creators—and the tips to fix them.1. Infrequent posting
The TikTok algorithm prefers consistency; if you don't post for days or weeks at a time, your content won't appear in front of people's feeds as frequently. Create a schedule to post, and stick to it! Even posting 3-4 times a week can make a noticeable difference.
2. Bad Video Quality
Low-light and blurred videos will turn viewers away. Also, TikTok’s algorithm promotes high-resolution, fun content, so if you get the lighting right and clean the camera lens up a bit, it is worth it! 2. Bad Video Quality
3. Poor Hooks
The first 2–3 seconds make or break the entire experience. If users do not see something of interest in the first few seconds they will just scroll! I suggest you start with some text, movement, or unexpected video aesthetic right away!
4. Disregarding Trends
TikTok is fueled by trends—sounds, challenges, hashtags. Not engaging in the trending and popular sounds means missed opportunities for huge exposure. Just make sure you are adding your twist
5. Having Too Many Hashtags or Not Related to Post
Hashtags are a helpful way to help with discoverability—but having too many hashtags, or unrelated hashtags can potentially diminish your visibility. Stick to 3-5 hashtags that are relevant to the video, and if there's a trending tag, include that one as well.6. Lack of Engagement With Audience
When you do not reply to comments, or engage with other people’s content, the algorithm thinks you are inactive. TikTok rewards viewers who like, comment and respond authentically to others, so make sure you do it.
7. No Call to Action (CTA)
A lot of creators forget to ask those watching to follow, like, or comment. A simple CTA at the end of your vid can drastically increase engagement rates.Conclusion:
If your TikTok reach has slowed down, you may need to do a content audit. Just fixing one of these mistakes could jump-start your growth. Be consistent, engage with trends when it's appropriate to your content, engage with your community, and most importantly, keep trying to provide value. TikTok rewards the user who has lower watch time, engages through functionality, and comes back for more.
If your TikTok reach has slowed down, you may need to do a content audit. Just fixing one of these mistakes could jump-start your growth. Be consistent, engage with trends when it's appropriate to your content, engage with your community, and most importantly, keep trying to provide value. TikTok rewards the user who has lower watch time, engages through functionality, and comes back for more.
0 Comments