Why Your TikTok Views Are Plummeting (and How to Fix it)

 

Why Your TikTok Views Are Plummeting (and How to Fix it)

The TikTok algorithm is complex and mysterious to most; one day you go 100k views on a video, and the next day you can barely get 500 views. If you've noticed a sudden decline in TikTok views, you're not alone. But don't freak out - there are many reasons this may be happening, and even better, there are [proven] ways to fix it.

📉 Why Are Your TikTok Views Dropping?

1. You Aren't Hooking Your Viewers in the First 3 Seconds

TikTok is a very fast platform. If your video doesn't grab the viewer's attention in the first part of the video, the viewer will scroll past it. If people swipe away early, the TikTok algorithm assumes your content is not engaging.

Fix it: Capture attention. Use text overlay, movement, bold statements, or curiosity-based hooks in the first seconds of the video. Make the viewer need to watch to the end.

2. Irregular Posting Schedule

TikTok rewards consistency. If you take a break for weeks and post again, your reach is going to be cut down.

Solution: Post consistently. Aim for at least 3–5 times a week. Shorter, more casual videos can keep your account active in the algorithm's eyes as well.

3. Lack of Engagement raratel

Even if your videos get views, if it doesn't have likes, comments, shares and few watches the watch till the end, the algorithm isn't going to push your content anymore.

Solution: Make it an ask. Ask questions, in your captions, ask them to duet or stitch, or just use trending sounds and challenges that factor in engagement.

4. Wasting or misusing hashtags

Using bad hashtags, banned hashtags or using hashtags that are too broad could potential confuse the algorithm or make your content feel spam. 

Solution: Use trending hashtags, niche hashtags, and a couple broad hashtags. Don't always use #fyp or #viral unless they are paired with relevant hashtags.

5. Your Content is Too Repetitive

If you continue to post the same video over-and-over, you risk being no longer interesting to audiences as well as the algorithm losing faith in you as a creator.

Fix it: Change things up. Play with different types of content (storytime, tutorials, reactions, etc.) and switch your energy or background style. Continue to follow trends so that you can stay relevant. 

6. Shadowbanning or Community Guidelines Violations

If your content is flagged for any reason, even if you feel innocent, it can be horrible for your reach. 

Fix it: Go through your recent videos and inspect them for content that may have violated TikTok’s community guidelines. If you find it, delete it as your account should be unceremoniously shadowbanned. Do not use copyrighted music improperly. Wait a couple of days (1-2) to give your account a rest and then return with more quality content with no issues.

7. Bad Video/Audio Quality

TikTok tries to surface videos that are both visually and audibly clear, blurry, lined, or dark videos could be deprioritized.

Fix it: Make sure to shoot in good light, use a tripod or stable surface, and maybe even add a microphone to improve sound. Quality content is more likely to keep viewers engaged and reshare.

8. Not Riding Trends or Timely Content

TikTok is extremely trendy. If you are too late to a trend or are not trend cognizant, you may miss out on discoverability.

Fix it: Spend time on your FYP each day to catch trends early. Add your own spin on them - for whatever reason, original video work within a trend will typically perform better than copy and paste.

✅ Final Tips to Boost Your TikTok Views Again

• Use Analytics: Check your TikTok analytics to see what is working, and double down on your higher performing formats or topics.

• Time Your Post: Post when your audience is most active (found in your analytics in “Followers”).

• Engage With Others: Like comment and duet with others in your niche which also tell the algorithm you are a real person and not just a video creator.

• Don't Delete Bad Videos: Badly performing content could turn into a viral success later. TikTok sometimes pulls up videos that are old!

- Be Patient: The algorithm is in a state of constant motion. Often times, a dip in views is only temporary. If you keep posting quality content on a consistent basis, it will start to pay off. 

To Recap  

It can be discouraging to see a lack of views on TikTok, but it is nearly all fixable. After you have reflected on your content, modified your strategy, and kept being consistent with your posts — you can see that traction again, and even exceed your previous stats! Be flexible, be creative, and the algorithm will reward you!